Hello,
I'm Prerna

Senior Shopify Plus Engineer | Technical Partner to Growing D2C Brands

I build and lead high-performance Shopify storefronts, delivering conversion-focused, scalable frontend systems for growing e-commerce brands.

Tech Stack

liquid-shopify

Client Testimonials

Working with Prerna was an absolute game changer for our business. She brought our vision to life with a beautifully built, high performing website that feels truly custom to our brand, and the proprietary Bra Quiz she developed has been incredible for customer engagement and conversions.
Rhea ChawlaFounder & CEO, Scoop Studio

I’m a Senior Shopify Frontend Engineer with 7+ years of experience building high-performance e-commerce experiences. I’ve led and delivered Shopify projects for D2C and B2B brands, focusing on scalable architecture, performance, and conversion optimization.
My work involves developing Custom Shopify themes, Complex frontend systems, and Interactive UI components, including bundle builders, subscription flows, and advanced product experiences. I focus on creating fast, intuitive storefronts that improve usability and drive business outcomes.
I prioritize performance, maintainability, and minimal app dependency, ensuring solutions are scalable and easy to extend. I approach each project with a balance of technical execution and business understanding, with a strong focus on CRO and revenue impact—aligning frontend decisions with conversion and growth goals.Outside of work, I enjoy reading, biking, and exploring new technologies. I also paint as a way to unwind and stay creative.

This Portfolio is created using Next.js, Tailwind CSS, GSAP and Framer Motion

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